NIL (Name, Image, and Likeness) has captivated college sports in recent years. Due to major programs such as Alabama and Clemson losing their competitive ability, teams like Oregan, LSU, and Georgia are now set to rule the College sports landscape. Not only are the schools benefiting from this, so are the athletes.
The recently added NIL deal gives college athletes the ability to profit from the talents that they show in their selective sport. This new rule has changed the entirety of college sports, with players transferring schools, solely for the opportunity to make more profit off of NIL deals. Having players move around has drastically changed what college sports have looked like.
LSU gymnast Livvy Dunne has played a large role in the new NIL world. With a $9.5 Million dollar net worth she is one of the highest paid college athletes. She is an icon not only in the gymnastic industry, but also in fashion with brands such as American Eagle and Nautica. Livvy is a prime example of how these athletes’ talents can help them branch off and be endorsed by a variety of businesses.
One of the biggest names in college football is University of Colorado’s quarterback Shedeur Sanders. With his profit from NIL being $4.7 million, he takes the number one spot for highest paid college athlete. Having a former NFL superstar in Deion Sanders as well as a hit song called “Perfect Timing,” he was set up with an immense amount of publicity on this stage. The publicity he’s earned has helped him grow his athletic platform and gain attention from NFL scouts where he can further his football career.
From the new NIL deal, college sports have changed drastically and for the betterment of these athletes. The deal has given them the opportunity to grow their publicity further than that of a gymnastics beam or football field.
